Timothy Cook

About me

I’m Timothy Cook, a marketing and public relations professional with over 14 years of experience in optimizing digital strategies, managing media relations, and driving online growth. Based in North Ogden, Utah, I hold a Bachelor of Science in Public Relations and Advertising from Weber State University. My expertise spans across website management, SEO, content strategy, and digital tools like Google Analytics, HubSpot, SEMRush, and more.

Whether it's elevating web traffic, generating leads, or executing effective PR campaigns, I’ve honed my skills to deliver impactful results.

Experience

What I do

Search Engine Optimization (SEO): Skilled in keyword optimization, content generation, and website analysis to boost search rankings and increase web traffic.

Digital Marketing: Proficient in managing PPC campaigns, Google Ads, and using analytics to improve ROI.

Public Relations: Extensive experience in media relations, crisis communication, and maintaining positive brand perceptions.

Content Strategy: Develop and execute content marketing strategies to drive engagement and lead generation.

Search Engine Optimization Specialist

Ogden Clinic | 2016 - 2024

• Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

• Optimized over 5,000 digital assets, including specialty-specific content, graphics, and multimedia, enhancing SEO performance and device responsiveness.

• Significantly boosted patient engagement and increased patient conversions across northern Utah by 170%.

• Spearheaded and directed the implementation of a new CMS for Ogden Clinic's website, achieving a 780% increase in site traffic through improved SEO structure and user experience optimization.

• Formulated, directed, and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers.

• Managed tracking and reporting of search-related activities and provided analyses to marketing executives.

• Collected and analyzed web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

• Conducted market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, and competitor performance.

• Managed omni-channel marketing campaigns across multiple platforms, increasing customer engagement.

• Conducted online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, and viral marketing campaigns on social media websites.

Public Relations Specialist

WesTech Engineering, LLC | 2010 - 2016

• Planned and directed development and communication of programs to maintain favorable public and stockholder perceptions of company's accomplishments, agenda, and environmental responsibility.

• Prepared and edited organizational publications, including employee newsletters and stockholders' reports, for internal and external audiences.

• Arranged public appearances, lectures, contests, and exhibits for clients to increase product and service awareness and to promote goodwill.

• Established and maintained effective working relationships with clients and media representatives and used these relationships to develop new business opportunities.

• Wrote interesting and effective press releases, prepared information for media kits, and developed and maintained company internet and intranet web pages.

• Monitored news-gathering operations to ensure utilization of all news sources, such as press releases, telephone contacts, radio, television, wire services, and other reporters.

Education

Bachelor of Science: Public Relations and Advertising

Weber State University | August 2009